Privacy Policy

Effective Date: June 13, 2026

Holley House LLC ("we", "our", or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use the Parent Planner mobile application (the "App") and our website.

Summary: Baby tracking data you enter (logs, photos, health entries, and child profiles) is stored on your device and synced to your private iCloud account — not to Holley House servers. If you choose Sign in with Apple, Google Firebase Authentication stores your email and name for account sign-in and deletion only. The App shows ads via Google AdMob and does not use Firebase Analytics.

1. Information We Collect

We only collect the information necessary to provide and improve our services. This may include:

2. How We Use Your Information

We use the collected data to:

Your in-app tracking data (feeding, sleep, growth, health, photos, and child profiles) is stored on your device and in your private iCloud account when sync is enabled. It is not uploaded to Holley House servers and is not used for advertising.

3. Advertising and Tracking

The App displays ads through Google AdMob. With your permission (requested via Apple's App Tracking Transparency prompt), AdMob may use your device's advertising identifier to deliver and measure personalized ads. If you decline, you will still see ads, but they will be non-personalized.

You can change your tracking choice at any time in Settings > Privacy & Security > Tracking on your device. For more information on how Google uses data, see Google's Privacy & Terms. We never sell or rent your personal information.

4. Data Security

We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction.

5. Your Choices and Data Deletion

You can delete your account and all app data at any time from within the App (Family Manager > Delete Account & All Data). This permanently removes your Firebase Authentication account (including your Sign in with Apple link), erases all baby profiles, logs, and photos from the App on your device, and deletes that data from your private iCloud database via CloudKit sync. You can also manage or delete iCloud data for Parent Planner in Settings > [Your Name] > iCloud > Manage Account Storage on your device.

6. Third-Party Services

Our App uses third-party services that have their own privacy policies:

We do not use Google Analytics for Firebase. Analytics is disabled in our Firebase configuration and the App does not send analytics events.

7. Children's Privacy

The App is intended for use by parents and caregivers (adults). While the App is designed for parents to track data about their children, we do not knowingly collect personal information directly from children under 13. If you believe we have inadvertently collected such information, please contact us so we can delete it.

8. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of any material changes within the App or via our website.

9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

bryan@holleyhouseplanner.com